Author: Dave Hart
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How to Target Households Before They Move in Canada
For many organizations, customer acquisition happens too late — after key decisions have already been made. By the time a household has moved, selected providers, and settled into a new home, the opportunity to influence their choices is largely gone. The ability to identify and target households before they move offers a significant advantage. In…
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Why Movers Are the Most Valuable Customers for Banks, Telecom, and Retailers
Most marketing strategies focus on broad audiences, but the highest-value opportunities often come from specific life events. One of the most powerful — and most overlooked — is moving. When households prepare to move, they are actively making decisions, comparing providers, and often switching brands. For banks, telecommunications companies, utilities, and retailers, this creates a…
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